AT THE height of summer, workers bundled up in blue snowsuits are hauling boxes of ice lollies in and out of freezers at a small factory near Buenos Aires, Argentina’s capital. The lolly-maker, Guapaletas (“pretty popsicles”), is almost exactly the same age as the business-friendly government of Argentina’s president, Mauricio Macri, who was elected in 2015. His victory was a “relief” for the company’s founders, says Federico Manzuoli, who is one of them. On a visit to the factory last March, Mr Macri praised its franchise business model and its pistachio-flavoured lollies.
Mr Manzuoli has much to be grateful for. Mr Macri promised to open up Argentina’s isolated economy and end controls imposed by his populist predecessors, Cristina Fernández de Kirchner and her husband, Néstor Kirchner, who governed for nearly 13 years between them. Under Mr Macri, Guapaletas has better access to credit, says Mr Manzuoli. A new online platform, Export Easy, makes it simpler to get...Continue reading
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