KNOWN, like Donald Trump, as the presenter of a local version of “The Apprentice”, a reality-television show, João Doria entered Brazil’s political firmament last year when he was elected mayor of São Paulo by a huge margin over his nearest rival.
He has the smooth charm of a professional communicator and, with his lithe build and V-necked navy-blue cashmere sweater, a metrosexual air. He is a workaholic who sleeps little. He recently received Bello at the city hall at 8.15pm, with two further meetings ahead.
“I am in politics, but not of politics,” he says. “I am a manager.” In his first five months in office he cut waiting lists at hospitals by persuading them to schedule tests and operations around the clock. His education policy consists of putting computers in schools by cadging donations from tech firms. He sent demolition teams to clear out Cracolândia, an area where drug addicts lived on the street. Critics say he merely dispersed the problem.
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