MULTIMARCAS, a car dealership on the outskirts of Havana, is not a conventional showroom. On a recent visit it contained one salesman and, despite the promise of variety in its name, just one car: a 2014-model Kia Picanto with no miles on its odometer. The price would cause the most spendthrift American or European to blanch: 68,000 Cuban convertible pesos (or CUC, each of which is worth a dollar). That is seven times what a Kia Rio, a similar car, of that age would cost in the United States, though you would be hard-pressed to find one that had not been driven.
It is not just virgin vehicles that are startlingly expensive. A Chinese Geely, listed in Revolico, a Cuban version of Craigslist, with “only 93,000km” (58,000 miles) on the clock, goes for 43,000 CUC. A used 2012 Hyundai Accent costs 67,000 CUC.
Cuba is famous for classic Cadillacs and Chevys that whisk tourists around, but Cubans would rather drive such banal automobiles as Korean Kias and French Peugeots,...Continue reading
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