Last but not least“DOES HoJo still serve fried clams?” asked a Howard Johnson’s patron, using the nickname for the restaurant chain. He recently ate there for the first time in nearly 40 years. Back then, “HoJo” could be found on almost every highway and byway and felt as ubiquitous as McDonald’s or Starbucks are today. At its height in the 1970s, Howard Johnson’s had more than 1,000 restaurants and was the biggest food chain in America. Only the army fed more people. Now, only one is left. The last one standing is in Lake George, a summer tourist spot in New York’s Adirondacks.
Howard Deering Johnson, the chain’s founder, started his food empire in 1925 with an ice-cream shop outside Boston. He was an early pioneer of franchising. At one point in the 1960s, a new restaurant opened every nine days. Growth coincided with the rise of the car, the highway system, the middle class and family holidays. Each franchise had to adhere to the “Howard Johnson’s Bible”, which dictated everything from decor to the amount of tartare sauce; and each had to use food prepared by central commissaries, which was delivered...Continue reading
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