IT IS an entrepreneur’s dream: make a gadget so appealing that fans turn its name into a verb. “Juuling”, after a device known as a Juul that now accounts for 60% of e-cigarette sales in America, has become a youth fad. “I’ve been doing this work for 30 years and haven’t seen anything like this,” says Matthew Myers of the Campaign for Tobacco-Free Kids. Some schools have even removed toilet doors that were sheltering juuling gatherings.
Until recently teenage vaping appeared to be waning. Use of e-cigarettes by middle- and high-school pupils increased until 2015 but fell sharply the next year, according to the Centres for Disease Control. Teenagers have also become less likely to smoke or use most illicit drugs.
Consistent, up-to-date data on e-cigarette use are lacking. But it is possible that the Juul craze has rekindled enthusiasm. A survey conducted in 2017 by the University of Michigan found that 12% of 13- to 17-year-olds had vaped in the past 30 days. The...Continue reading
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